About Whakatane
Whakatāne — Local Business & Tourism Gateway in the Bay of Plenty, NZ
Whakatāne sits in the Eastern Bay of Plenty, North Island New Zealand, and is one of the region’s most important towns for local services, coastal tourism, and adventure day trips. Known for being the landing place of the Mātaatua waka, Whakatāne holds deep cultural significance and a leading position in New Zealand’s early settlement history.
Why Whakatāne Became an Important Town
One of NZ’s first planned waka settlements
Named after Wairaka’s historic act of leadership
A key access point for Bay of Plenty tourism
Service hub for Ōhope, Edgecumbe, Kawerau, Murupara, and the wider Eastern Bay
Growth center for fishing, forestry, transport, and local business
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Visit Whakatāne for Tourism & Day Trips
Discover Whale Island (Moutohorā) from the harbour
Plan coastal walks and beaches in Ōhope
Explore Whirinaki Te Pua-a-Tāne Conservation Park tracks
Book local tourism operators and services
Discover restaurants, cafés, accommodation, and activities
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Why It’s a Must-See Bay of Plenty Destination
Whakatāne is:
✔ A major tourism connector town
✔ A leading local business hub
✔ A gateway for eco tourism, coastal travel, and day trip adventures
✔ One of the most historically named towns in New Zealand
For residents and visitors, it delivers high-value discovery in one of the most visited regions of New Zealand’s North Island — the Bay of Plenty.
What This Directory Offers
Verified business listings
Search + category filters
Real reviews and ratings
Opening hours & contact details
Map directions for mobile tourism users
Tourism operators, cafes, services, and accommodation in the Bay of Plenty